JuJu is the latest incarnation of Sicily-based Gioele Valenti (Lay Llamas, Herself). Used to designate objects, such as amulets, and spells used ceremoniously in West Africa, Valenti broadens the scope of juju to encompass a mix of rhythmic
psychedelia, ancient myths and Mediterranean neo-paganism. Through the music, JuJu tells the story of an on-going exodus from Africa that more often than not ends in ignored tragedies at sea, a total defeat for humanity. Inspired by sources
of Earth magic and soil secrets, JuJu strives to turn that defeat into a celebration of spirit and modern psychedelia.